Integral Marketing Engineering was created with a singular yet holistic focus - to offer businesses a turnkey solution for U.S. market-entry.
Why we exist
We recognize that a completely turnkey U.S. market-entry solution, until IME’s inception, did not exist. While the U.S. market is ripe for entry, the challenges of gaining access and succeeding after the initial product launch were hindrances to success. We are using our expertise to change that.
How we help businesses succeed
With full-scale strategy from 60,000-feet to boots-on-the-ground execution, IME guides your business through its pre-entry strategic decisions to activities that will foster growth and pave the way to escalation.
What makes us unique
Being the only turnkey market crossover business solution that exists with the singular goal of helping businesses enter the U.S. market is unique, but there’s more. It’s the intangible, intrinsic culture of high standards that we’ve created that truly sets us apart.
IME clients gain access to:
Team of A-players that are at the top of their fields
Proven formula that shortens your time to real revenue-driven wins
Attention to detail ranging from local insights to high-level strategy
360-degree market-entry solutions
How It Works
Complete Pre-entry Strategy
Hands-on Consulting + Execution
Consortium of Experts At Your Service
Meet The IME Strategic and Operational Team
At the helm of IME’s team of pros is Gilberto Morales,
CEO and Founder. He brings over 30 years of experience
and leadership to the group with expertise in brand
management, marketing strategy and production, new
market entry strategy, product development and much
more. Gilberto brings the vision and blueprint that launched
IME. His reputation, experience and track record for success
are main contributors in the top talent signed onto the IME
think tank, constructed to help businesses crossover into
the U.S. market successfully.
E-COMMERCE / OPERATIONS
With 25+ years of corporate management experience in the
USA and Latin America, Gerardo has worked in senior level
positions for the industries of consulting, entertainment,
retail/wholesale, e-commerce and media. His experience
includes commercial, financial and operational areas,
giving him a holistic view of the business. He has
successfully designed and implemented e-commerce
strategies for several brands and products, including eBay,
and Amazon in USA, UK, Germany, France, Italy and Spain.
CREATIVE CONTENT DIRECTOR
With 15 years of experience in big corporations, scrappy
startups and as a successful entrepreneur, Jen specializes
in brand development, content strategy and proven digital
marketing techniques. Her specialties include technology,
b2b and 360-degree marketing strategy. She currently
hangs her hat at the content agency she founded, The
Senior Art Director specialized in design, digital and
multimedia services with over 20 years of experience.
Focused in User Experience and Interface, Data
Visualization, and Digital Platforms development. Ample
experience in project management, art direction and leading
international multi-disciplinary teams. Proprietor and
founder of MediaWorx.
JOSE LUIS AYLAGAS
DESIGN / ARCHITECTURE
Architect and interior designer, specialized in trade show
stands and commercial space planning, design and
construction, with more than 30 years of experience in the
Latin American and the United States markets. Owner and
founder of Octametro LLC. Vast knowledge of the processes,
permits and special requirements necessary
for commercial exhibits, as well as an excellent
management of materials and area distribution to make
the best use of a space.
Senior Digital Marketer with over 20 years of experience,
specialized in eCommerce, Marketing Automation and
Facebook Marketing. Focused on driving results while
delivering high Return On Marketing Investment (ROMI) &
Return On Advertising Spend (ROAS). Business executive
experience with IBM, Taleo (now Oracle), EDS (now HP).
Founder and managing partner of Click Kahuna.
SENIOR MOTION DESIGNER
Senior Motion Designer with 20 years of professional
experience designing and animating a vast amount of
interactive and visual solutions. Worked in multiple
industries and stretched the knowledge of the design
process to each subset of visual design. Jesus believes
that Motion design is quickly becoming an instrumental
part of the interactive experience.
Jesus also work as Video Editor and Director of
Photography who effectively collaborates with crossfunctional
teams to deliver consistent quality and creative
content, driven to produce memorable content
and engaging visuals.
Recently graduated with a master’s degree in Business
Administration management (MBA). An Administrative
professional with versatile and quality-oriented experience
in management, who thrives by supporting top executives
in high paced environments. Utilizes outstanding
communicational skills to produce effective interactions
and values teamwork.
IT / SYSTEMS
System Engineer with 24 years of experience in the
IT Business. Demonstrated achiever with exceptional
knowledge of digital markets, IT, business practices, and
marketing strategies. Strong IT, Marketing and Finance
background. Extensive computer training, including
knowledge of multiple networking environments and
business software development platforms. Demonstrated
capabilities in managing teamwork from the distance.
Much of his work has been recognized by receiving many
Proprietor and founder of 3WV Group, and other companies.
OPERATIONS / CONTROLLER
Business Administrator and Business Consultant with over 15 years
of broad experience in strategic business planning, operating plan
development, project and product management, product pricing
and P&L management.
With a bachelor’s degree in Modern Languages and an
MBA, Mariana has several years of experience working in
translation, localization and communications for clients
within the entertainment, retail and business development
industries, helping adapt their culture, strategies and
product catalogs for multicultural markets. She has
also worked with clients in the legal and tech industries,
gaining an integral perspective of small, medium and large
J. MICHAEL WERMUTH
J. Michael Wermuth is a lawyer serving Miami in Business,
Business Transactions and Civil Litigation cases. Before
founding Wermuth Law P.A, Mr. Wermuth was the Director
of Legal and Business Affairs of Sky Latin America, a joint
venture among The News Corporation Limited, AT&T, Grupo
Televisa S.A., and Organizaçoes Globo S.A. Prior to joining
Sky Latin America, Mr. Wermuth practiced corporate, oil
& gas, mining, and communications law in the Caracas
(Venezuela) office of the international law firm
of Baker & McKenzie.
ACCOUNTING AND TAX SPECIALIST
Joseph Cabanas has more than 30 years experience in
the tax and accounting environment with a specialty in
Corporate and Individual tax preparation and consultation,
including Strategic Business Advisory services.
A graduate of the City University of New York with a
Bachelors degree in accounting, he subsequently acquired
a specialization in Taxation. He has worked with a diverse
client base initially in the manufacturing industry in New
York City. Moving to Miami, Florida in 1991, he worked for
the largest local CPA firm in the service based sector. In
1996, he started his own Accounting and Tax consulting firm
and are currently headquartered in Doral, Florida.
Your market crossover business solution is within reach!
Tap into Integral Marketing Engineers’ proven ecosystem that carves the pathway for your business to enter, grow and scale in the U.S. market.